9.6 million people watch cricket internationally, making it a popular sport at both a professional and amateur level. .CRICKET is a TLD meant for all levels of players, teams, coaches, sponsors, and fans, and provides a digital hub for sharing, networking, and camaraderie. .CRICKET is perfect for fan sites, blogs, and forums, businesses that sell cricket merchandise or tickets, and for sports publications that feature cricket coverage.
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Cricket has been an established team sport for hundreds of years and is one of the most popular sports in the world. With Cricket comes equality, integrity and the opportunity of success, and this is something we seek to emulate within .cricket. Despite the countless resources available for those interested in cricket, we know that choice is often restricted and we hope to change this with the new .CRICKET generic TLD (Top Level Domain).
How do you calculate the market potential for a sports domain such as .CRICKET?
Calculating the market potential for sports gTLDs is never easy and can be very subjective. One of the main reasons for this is that ‘passion’ is an integral part of the equation and, in sports, passion can far outweigh normal common or business sense.
Take, for example, Sudhir Kumar Choudhary a huge cricket fan who has turned up for every India home game in the past 10 years (over 200 games) with his body painted in the national colours of India, often riding to matches on his bicycle. On one occasion, he cycled from Muzaffarpur to Mumbai to watch a single game, a cycle trip that took him 21 days – that’s passion !
While cricket may seem to be a ‘minority’ sport to a lot of people in Europe and America, it is actually the second most watched sport in the world with between two and three billion fans globally.
I tend to think that cricket is the greatest thing that God ever created on earth – certainly greater than sex, although sex isn’t too bad either. -Harold Pinter
(Nobel Prize winning playwright)
.CRICKET is the most popular sport in the India subcontinent and, we are expecting emerging economies such as the BRIC nations (Brazil, Russia, India and China) to be some of the early adopters of new gTLDs, partly because they have no legacy investment in .COM domain names. These nations will understand and select gTLD extensions and SLDs that exactly match the needs of the website connected to it. That coupled with the legendary passion for cricket indicates a healthy long term future for .CRICKET.