24x7 Central Services

.ORG Domains – Time to Get ORGanized !

24×7 Central Services is proud to offer registration services for .ORG domain names, which is one of the original top-level domains (TLDs).

People expect to find you in the .org community

.org domain name helps you become a well-established brand of trust and integrity.
org
Time to Get ORGanized

Why choose a .ORG domain?

  • Build trust:
    Because of its heritage built on trust, .ORG is the domain people most commonly associate with organizations, companies, groups, and individuals dedicated to making the world a better place.
  • Provide reliable and dependable information:
    .ORG websites are perceived as containing valuable, unbiased, and accurate information that helps people understand important issues. Some examples of popular .ORG websites include: Wikipedia.org, Archive.org, Cambridge.org, and NPR.org. If the goal of your website is to provide educational content or build a community forum, a .ORG domain can be seen as a reputable foundation for more factual sources of information.
  • Generate goodwill:
    Because .ORG has been leveraged historically by those who have aligned themselves with doing good, .ORG websites are viewed in that same light. A .ORG domain lets your audience know that you are a force of good in the universe.
  • Improve fundraising, engagement, and support:
    Organizations of all kinds leverage .ORG to improve fundraising, increase participation and engagement from their audiences, and raise awareness and support of their goals. The .ORG domain extension can help you develop a community ready to rally around your objectives and achieve your goals.

Why Choose a .ORG Domain?

You can build an extra level of trust into your web address and online brand when you get a .org domain. Originally planned for non-profits, the .org extension is one of the original top-level domains (TLDs). Now open for anyone around the world, this long-established domain is commonly used by organizations looking to make a positive difference.

When you buy a .org domain, you can start making your own mark faster.

“Create your Online Identity in Minutes”

We can help. Get in touch with us.

.Com vs .Net vs .Org: Which Should You Choose?

The simplest, most direct answer to the question in the title is to say that you generally always want to go with a .com domain name.

Of course, every company and every website has individual needs and is facing unique challenges, so it may not always be as cut and dried as that. So, let’s take a closer look at each of these options and then dive into the world of top-level domains (TLDs) even further.

We always recommend the .com extension (if available).

A .com domain name is by far the most common extension and the one that still carries the most significant value for most companies.

com

Why? Because most of your customers are going to simply assume that your company’s website is going to be your-business name.com.

Still, the question has to be asked: does a .com extension have any direct impact on your search rankings?

While it does seem that .com’s are still Google’s preferred extension, it may not be for the reasons you think.

When you really think about it, the only reason for Google to prioritize one extension over the other is that we as internet users simply default in our minds to the .com domains. We expect it to be that way – and we associate real businesses with .coms – and so Google likes to play to our assumptions.

So, yes, we can say that a .com will help your rankings – because more users will click on domain.com than they will domain.somethingelse.

When to Use a .org Extension

Of course, that doesn’t mean other TLD’s don’t have their place. A .org, domain, in particular, is well-known and well-trusted.

This extension is the normal choice for charity or non-profit sites. That being said there are successful for-profit sites that use the .org extension, and if you use it correctly the .org can give you a bump in social credence or validation (many users tend to look at a .org as a more benevolent site).

However, you will need to brand your company with the .org tied directly to your name since, as mentioned earlier, most users will otherwise just assume that your company’s domain includes the .com extension.

As far as rankings go, .orgs still do fine, though for most profit-targeted categories they won’t have as much rhythm as a matching .com.

When to Use a .net Extension

A .net extension is the second most popular extension, but it doesn’t really provide either of the same benefits of the other two. Still, it is generally accepted as a trusted or authoritative extension by customers, and it’s around enough that if a customer hears it, they’ll probably remember it when they look up your website later.

From the SEO end of things, .net is better than other specialty extensions, but since it isn’t quite up there with .com and .org extensions, you may not get the same benefits of using a .com name.

However, if your ideal .com name is not available, a .net can be a solid second choice.

Are Specialty Names Worth It When You Can’t Get a .com, .org or .net?

There are a number of specialty domain extensions that can be very tempting for companies when they can’t acquire one of the top 3 extension types.

There are hundreds of different extensions available, from .aaa to .zw.

Sometimes, companies might go this route to be a little extra creative with their naming conventions. Sometimes, companies may believe that a .crazyname will actually be more memorable.

If you have the time and ability to promote that name, associate it with your brand, and work harder on the associated SEO tactics, it is certainly an option.

What If the Specialty Domain is Highly Relevant?

domain-names

There are some highly relevant extensions that may seem like a great idea for your business, even though they’re not a traditional top-level domain.

For example, a few years ago it was announced that law firms could apply for a .law domain name. Check other new domain extensions here.

The simple fact that you have to apply for the name is important here. That means there are restrictions on it, and it will require information like the bar registration numbers and the state or jurisdiction where the lawyer is licensed to practice.

These types of regulated domains (like .edu and .gov) can be very valuable, and could have an impact on your SEO, but you are still looking at a lot more work to rank the name in the search engines and make sure it sticks in your clients’ minds.

Is .co Close Enough?

A .co domain name could be both better and worse than a .net domain name. It is really close to a .com domain, which is something of a double-edged sword.

On the one side, it looks very close to .com, so customers will naturally associate it with the same types of COMmercial activities. However, they’re far more likely to remember it as a .com and type .com into their web browser.

So, simply put, if the .com is available, go with that. You can use the .co as a fallback plan.

Choose Reliable Over Trendy

Remember when companies would get really creative with country code top-level domains. (A few that come to mind include Bit.ly, About.me, and del.icio.us. They looked cool, they were fun, and they started a trend of companies using .ly and others to create some unique names.

And, of course, the trend didn’t last. And if you tried it today, it would probably seem pretty old fashioned.

Stick to what you know works before committing to a trend that may not be so trendy in a year.

Get Your Desired Domain Name

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Domain Names are More than Their Extension

The .com/.org/.net question is just the first one you need to consider when you begin building your brand online. Your domain name is about to become a critical asset in your business and marketing efforts, so it’s important to make an informed decision.

So, beyond the extension, what else do you need to know about domain names?

For starters, it should be:

  • Memorable
  • Short
  • SEO-friendly
  • Typeable
  • On-brand

How is your domain helping your online marketing efforts? Is it time to make a change? Are you rebranding to get more business?

We can help. Get in touch with us.