We are all consumers. And who can deny that the biggest opportunity for business to play a huge role in our lives, is e-commerce? The consumer journey across the digital platforms and network is increasing significantly from one to three times faster.
The main reason behind this is that people prefer using the internet for various things like shopping, comparing prices, booking travel tickets, booking accommodations, etc. eCommerce makes a business more efficient, affordable, and much more convenient. This provides an astounding opportunity in today’s business world for organizations to grab this huge cash cow of online sales and thereby enrich their business model. According to the e-commerce industry website, sales are estimated to be $16.68 trillion per year by 2021. It’s growing by 35% per year. This number clearly shows that E-commerce is impacting our lives, and how we spend and live, in ways we never imagined.
So, what are the financial benefits of E-commerce?
Companies are introducing AI in their operations. This is by using internal AI models to improve communication and ramp up operational tasks without the need for huge investments.
They are also using AI in product solutions, and they’re setting up e-commerce solutions. But there are tremendous disparities between what these brands are doing currently compared to what is planned, by investing in AI solutions.
They are focusing on smaller businesses, small and medium-sized enterprises (SMEs) as the lucrative opportunities for brand growth will always be on a smaller scale.
Here are the things companies are shortchanging themselves for:
E-commerce businesses are missing the opportunity to break the old adage, “If you want it, you have to pay for it”.
E-commerce services cost and the ROI of investing in e-commerce can be very high.
Every 1% spent in e-commerce brings over $11 in value to the customer.
But this can be differentiated very easily.
e-commerce ecosystems that strategically match/decomposition help businesses achieve the highest revenues and profitability.
So, why haven’t companies taken advantage of these opportunities yet?
Perhaps it’s a fear of massive user migration to new digital platforms from Facebook and Amazon or it might be an unwillingness to offer new products and services.
Despite all this, E-commerce is much more than just content sharing on your Facebook feed. In the research we do, we talk to thousands of top marketers and entrepreneurs, they demonstrate that 85% of consumers agree that there is room for more innovative offerings.
To succeed, businesses will need to rethink their approach to online platforms.
They need to quickly innovate in their offerings and monetization to match the consumer trajectory.
Since we believe this is the future, we are going to continue to look for more technical research opportunities to better understand what this might look like.
24×7 Central Services is proud to offer registration services for .property domain names.
.PROPERTY is a New Domain name that allows you to create a specific and memorable online presence. You could use a .PROPERTY domain name to create a website about property for sale, property law, property management, or any other application of the term “property.”
If you were thinking of a generic domain name (like .COM or .NET) that includes the keyword “property” a .PROPERTY domain name can make for a shorter and simpler online presence by eliminating unnecessary words and characters.
There are no restrictions on .PROPERTY domain names. Anyone can register and the domain can be used for any purpose.
A .property domain extension is the perfect tool for Real Estate Domains.
Property is something tangible or intangible to which its owner has legal title. Property management companies, real estate agents can greatly benefit from .PROPERTY domain name.
Customize your online presence with a .PROPERTY domain
Many businesses have a professional email address these days for a good reason. Business owners often find that having a professional email address improves their business. Let us help you understand the benefits of having a professional email address.
Builds Trust
Having a professional email address helps you build trust in your business and brand name. Having an unprofessional-looking email can be off-putting to customers and make them question the legitimacy of your business.
Improves Communication
Having a professional email address can help you gain more sales and better customer relationships, making communication easier for both businesses and customers.
Gives a more Polished Image
Having a professional email address gives your business a more polished and put-together impression. This can be very important when trying to attract new customers and gain their trust, as it can make your business look more reliable.
Can be used on all types of Business Documents
A professional email address can be used on all business documents, from invoices to letters. This can help improve your business’s overall professionalism and it records.
Increases Brand awareness
A professional email address can help increase brand awareness for your business. People will see your email address and remember it, associating it with your business.
Encourages helpful feedback
A professional email address can encourage people to give useful feedback about your business. This is because they will see that you are serious about your business and its image.
Keeps you out of spam filters
A professional email address can help keep you out of spam filters, making it easier for your customers to stay connected with you.
Backup & Privacy Protection
A professional email address can come with backup and privacy protection, which can be very important for businesses. This can help ensure that your business is always covered, even if you change email addresses.
Conclusion
Email communication is slowly becoming the most popular way for businesses and clients to interact. It’s time efficient, cost-effective, and convenient – for everyone! Today, almost everyone has an email account, and is able to be reached 24×7
If you’re looking to bring your business from an amateur to professional status, then you need to transition to a customized email address. A customized email address can instantly improve the credibility of your small business and even make it seem like a larger corporation. If you already have a business website, you can easily convert your email to branded email addresses.
Digital innovation has made it important for organizations to embrace emerging technology and change the ways they do business. In order to be more open to consumers, changing business models and revenue sources have pushed organizations to build websites. However, not all businesses are conscious of the technical aspects of website hosting, bandwidth, server security, operating system, scalability, etc. It leaves them vulnerable and could contribute to wrong choices that could have a negative effect on the business.
The Operating System (OS) you choose for your VPS hosting is one such critical factor that can impact your company. Although it is overwhelming to pick the hosting server, the task does not end there. From the types of apps you can install to the ease of use, the operating system that you choose for your VPS can have an effect on your business.
It is important to understand the needs and goals of your business, along with your budget, technological capabilities, etc, when selecting the best OS for VPS.
Top VPS OS Options Available
When it comes to VPS Operating Systems, there are two options available at your disposal – Windows and Linux.
Windows is offered by Microsoft and has superior compatibility with programs as well as applications offered by Microsoft. Windows OS for VPS is developed by the technical team of Microsoft, and using it would not require a great deal of technical knowledge. It is also comparatively easier to manage a Windows server environment.
On the other hand, Linux is an open-source platform that comes with a range of options that you could select. Being open-source, these Operating Systems are practically free, with the enterprise versions still being cheaper than the Windows OS. Ubuntu and CentOS are two Linux-based OS for VPS, which are easier to use and ideal for first-time users. Options for more technologically sound users include Debian, Red Hat, Fedora, and OpenSUSE. Some of the Linux-based Operating Systems are:
CentOS
Debian
Red Hat (RHEL)
Fedora
Ubuntu
Linux VPS vs Windows VPS
After understanding the wide range of VPS options available at your disposal, you must understand the key differences between the Windows and Linux based VPS Operating Systems.
Security
With the the number of cyber security breaches and DDoS attacks, ensuring that the best security is offered by your VPS Operating System has become essential. In terms of security, due to its open-source and open community, Linux is comparatively more stable. These two things ensure that any bugs or backdoors are easily detected and rectified. The fact that Linux has a smaller user base when compared with Microsoft also makes it less vulnerable. On the other hand, Microsoft does have a secure OS, but given the number of attempted attacks, it is more likely to be breached.
Performance
When you visit your business website, your users expect a fast and consistent user experience. This makes the efficiency of your VPS’s Operating System equally critical for your business’s success. Linux is designed to be used with a Stable Remote Login, and it is possible to use the command line for the entire management.. Linux also does not require reboots after every update resulting in faster performance. However, the Command Line Interface (CLI) involves inputting lines of commands for every instruction and can be complicated for a common user.
Windows uses Graphical User Interface (GUI), making it more user-friendly. With the widespread use of Windows OS in personal computers and laptops, a general user is more adept at handling the easy-to-use interface of Windows. The CLI of Linux OS can be complicated for people who lack technical proficiency. Thus, Windows OS with GUI is intuitive and anyone, irrespective of how technically savvy they might be, can use it. However, with Windows OS, VPS needs to be rebooted after every driver update or patch.
Technical Support
Regardless of your team’s technological experience, you’ll need the technical assistance of the Operating System support teams at some point in time. It could be as minor as fixing a minor glitch for something, or it could be as extreme as a hacking attempt. Linux is supported by a large group of coders who repair bugs, address open forum questions and share solutions to common problems. However, as this is a voluntary service, grievance resolution is not dedicated or quick and can take a longer time. Microsoft is a paid service with high licensing fees. This ensures that there is a dedicated support team whose only duty is to help you solve your queries as soon as possible. Thus, Microsoft VPS OS will ensure better customer service.
Scalability
As your business grows, you will need a server OS that can equip you to handle increased traffic without compromising the performance. Irrespective of whether you are using Linux VPS or Windows VPS, you will be able to upgrade both of them.
Cost
Finally, regardless of the functionality, it comes down to the value that each OS offers on the basis of the cost involved. There are no monthly costs for the use of Linux OS and most Linux-based applications and software is free to use. On the other hand, Microsoft products require you to purchase a license. So, you may end up paying a license fee for the Operating System for your VPS and a few other applications that you might use.
Conclusion
As mentioned earlier in the article, choosing the best OS for your VPS is not as easy as it might seem. You will have to evaluate the unique needs of your company and the tools available to you, both in terms of the workforce and finances. Linux OS for VPS will be more flexible, compatible, and developer-friendly.
On the other hand, Windows OS for VPS will be extremely easy to use with an intuitive interface, along with improved control and better and quick support.
With each Operating System offering an exclusive set of benefits, it becomes imperative that you determine your exact needs and proficiencies. So, opt for the Operating System that meets most of your organizational requirements and goals.
When considering SEO for eCommerce, most experts assume we’ll focus on blogging. SEO is all about infusing keywords in content, right ?
After all, your blog is where all your content is.
Sorry – That’s not entirely correct.
When going through tips on eCommerce for beginners, you hear the same thing over and over again – product pages matter. So does the brand’s presence on other websites. So does the entire site’s structure.
SEO is a serious, multi-layered concept that eCommerce owners often misunderstand.
Allow us to coach you on the basics. We’ll list 5 important SEO tips for beginners. When you get these things right, it will be easy to build on that foundation.
However, let us first understand eCommerce SEO property.
What is SEO for eCommerce ?
SEO stands for Search Engine Optimization. Its the process of making your websites attractive to Google and other search engines, so they would feature it in their results after the users query.
Google is a business on its own. Its goal is to provide an efficient service to the user’s request. Information is the service. If your site provides the best information possible, it will deserve the top ranking in the search result.
When someone uses Google to search for the exact type of product that you’re selling, you want your page to appear in the results that are immediately visible. How will the search engine know?. You’ll use hints to inform the bots that you offer relevant resources, You’ll optimize your pages, so the search engine will recognize their value.
How exactly will you optimize your pages ?
That’s the tricky part.
Well never know the exact ranking factors that lead Google to the results that it features.
Here’s some of the factors we are well-known to:
The Domain’s reputation matters.
Meta Tags make a difference.
Links from authoritative websites are important.
Customer engagement at our site matters.
The quality (and specially speed) of your site is crucial.
The relevance of your resources are something you mustn’t ignore.
Yes, KEYWORDS still fit into the picture. We use them to inform Google’s bots what the pages are about. But the way we fit them into the content makes a big difference.
Now – coming to the basic SEO Tips.
Essential Elements of SEO for Ecommerce
Make the Product Descriptions Perfect.
When online sellers develop product pages, they tend to feature the same product description that the supplier has on their website. Its the good-old copy-paste technique that’s fast and easy – but DOES NOT work.
Do you know that Google hates more than bad content? Duplicate bad content.
Even if it has all the right keywords and its highly relevant to a users quest, such content wont reach the first page of results. The original might, but the duplicates wont get there. Google may even penalize such content, since according to its rules, it raises copyright issues.
Here are a few basic SEO tips for your product pages:
Make the content absolutely original.
So, what if you’re selling the same white t-shirt that many other websites sell ? The product description can make it look like the most unique garment on the web.
Just take a look at product description at AJIO and other popular eCommerce sites. The content makes those items look so original that you want to buy them right away.
That’s the effect you’re after.
Trigger your creativity. What does the product remind you of? What’s the perfect occasion for it? How will it help the user solve some of their issues? How will their lifestyle improve after they buy this product ?
DO NOT copy the same things from other websites. Do not paraphrase sentences. Rewriting is not unique content.
Use the right keywords.
The keywords show Google’s bots what the product is. If its a white t-shirt, make sure to clarify that its a white t-shirt. Use the right words for the right items. You still have plenty of space to show your creativity in the content.
Make the content descriptive.
What are the features of the item you’re selling?
If the white t-shirt has sequins, ribbons, hidden pockets, or tubular design, make sure to mention it.
When someone looks at this content, they should understand exactly what the product looks like. List all the features !
To get inspired, look at the product pages on Amazon. Most of them come with highly descriptive details.
The IMAGES are part of your SEO Strategy, too
Your potential buyers will rely on images before they make the final decision.
Sure, they will read the product description. But if they don’t see a nice image will all the needed details, they will assume your website is a scam.
Your images have to be professional looking.
They are content, and the same rule for uniqueness is still valid. Google will recognize duplicates with images, too.
Its best to invest in a professional photo session, which will help you feature the products in the nicest way possible.
And that’s not all.
The file name gives your space for keywords.
We’re talking about SEO, so remember that your images have potential for optimization, too. When someone uses Google to find a product they would like to buy, they enter keywords, hit search, and head off to the image results. Those eCommerce sites that have relevant image descriptions will appear in these results.
Use keywords, so you’ll give hints to Google’s bots as to what the image are about. Use hyphens to separate the individual terms in the file name, and try not to include special characters.
The images must not slow down the site.
When bots crawl your website, they will estimate the loading speed.
Speed is major ranking factor, and its one of the few ones that Google clarifies as such.
You still need high-quality images, but you need to optimize their size. Use JPG or PNG, as those are the recommended formats for images. GIF is okay, too.
Fill in the ALT tag.
The ALT Tag is the text displayed when the site doesn’t load the image due to a slow internet connection or server issues. For users with affected sight, its the text they see when they want to understand what the image is about.
Its a small piece of text that many eCommerce sites ignore. Don’t ignore it, its Important.
The IMAGES are part of your SEO Strategy, too
We already emphasized the fact that original content is one of the most important SEO tips for beginners.
The product pages give you space for it. However, its not enough. Your eCommerce site needs a blog section, where you’ll get space for high-quality content that would attract traffic from Google results.
You need to develop a regular posting schedule, so you’ll deliver fresh content on a daily or weekly basis.
The problem is – what will you write about ? What if you aren’t a good writer ?
There are solutions to everything.
Research on topics around your niche.
If you’re selling car accessories, you’ll write about cars.
If you’re selling bean bags, you’ll write about beanbags.
If you’re selling beauty products, you’ll write about beauty.
You get the picture. The Site’s blog has to be relevant to your niche. It gives you space to use industry-specific keywords.
Start with general topics that every influential website in your industry covers. But add your own twist. Remember: Uniqueness is the main rule to follow.
Go beyond the narrow limits of your industry.
You’re not writing for the search engine alone. You’re writing for your target audience. That’s why you should focus on their interests.
If people love your website because of the clothes you sell, ask yourself. What else does this specific target audience like ? If you’re selling fashion items that relate to rock music, write about rock music! If you’re selling car accessories that cost a lot of money, write about ways to earn money and live a luxury lifestyle.
When you go out of topics to write, it’s time to hire professional writers or expanding your existing team of writers. You need people who will add new perspectives to your sites content.
Build Your Authority
If you have the best-looking website with awesome products and great content, will it matter if no one knows about it ?
Its a rhetorical question.
The quality of your site is a crucial SEO factor. However, you have to establish its authority through other sources, which recommend it as a good place for people to buy products.
Yes, we are talking about backlinks.
Get backlinks by posting awesome content.
If you follow the tops for creating high-quality and unique content, it will get noticed.
Bloggers will start linking to it as an authoritative resource.
But you have to make it outstanding if you want genuine links and recommendations.
Collaborate with bloggers !
You can offer guest blog spots on authoritative websites. If the bloggers agree to feature a link to your site, you’ll boost your brands authority.
You can also send them products, so they will mention the brand and offer their honest review – that brings us to the next tip:
Collaborate with influencers !
Influencers on Instagram, Facebook, Twitter & YouTube have huge base of followers. If they mention your brand’s name, people will notice it. They will come to your pages and if they see good content, they will follow. If you capture their interest enough, they will visit your website. If your content is convincing, they will make a purchase.
But wit, does this actually relate to SEO ?
Influencers help you make your brand more authoritative. Through their recommendations, you broaden your reach. Google will take the brand’s popularity into consideration while listing its results.
Structure the Website
Structure matters a lot. Its not the most obvious aspect of SEO, but its an important one.
For Google to drive organic traffic to your site, its structure has to work to its advantage.
Think of it this way: The search engine wants to deliver efficient results. When a user clicks on a link, they want to find relevant solutions in a single space. So if you feature multiple products in the same category, you have an advantage. Its more likely for the user to find what they are looking for. But the site has to be organized if you want.
Google to send its users your way.
Here are a few tips on how to organize an eCommerce site:
The most important content has a priority.
When a user lands at your website, they want to see the most important information first.
If were talking about product pages, the most important details are the photos and product descriptions. The price should also be visible above the fold.
How-to-use info, other product recommendations and additional details will flow below those priorities.
Mind the categories.
If your sell multiple products, categorize them in clear sections.
You should do the same with the posts on your blog.
Connect the pages.
When you link to your own pages, Google’s bots see how they are connected and they figure out how your site is structured.
Don’t overdo it with the links, though. Use them only when they are relevant and add more value to your content.
Those are the Basics.
We’re nowhere near covering all basis of eCommerce for beginners.
But with the five essential tips above, you’re headed off to a good start.
Lets summarize the main points of a successful SEO strategy for eCommerce websites:
You have to write brilliant product descriptions. Even if you’re selling the same products as many other sellers, the descriptions can make them more appealing. Google wants to see original content, otherwise, it won’t feature your site in its results.
The images have to be great not only for the website users but for the search engine as well. Mind the alt tags, they give your space for keywords.
Your blog gives you tons of space for outstanding content, Use it well!
Organize the website in categories, so the connections between products and content will be clarified.
Build the brand’s authority by collaborating with bloggers and influencers.
