The ease of producing, marketing, and selling courses online has grown exponentially in the past year. Experts from around the world have seen its success first-hand in one way or another. Building an e-learning community is a sophisticated marketing endeavor. What it requires from you is a cohesive sales strategy that will be executed as a package.
Following are some steps you need to follow to get started building a custom e-learning community, and then start selling courses online.
1. Set your Plan
Create a site that highlights all of your online classes. Be specific and custom. Come up with a glossary of terms and a prospecting guide to help your audience better understand what the course is about. Set an introductory that briefly describes the topic. Include a timeline that points out the process and the weeks to follow to complete the course. Also present an alternate marketing course (based on your experience), if you have any. Avoid using marketing words that people may misinterpret. Make use of images and videos to help with that. Limit text items to provide easy browsing.
Incorporate a logo, preferably a brand you’re passionate about. Use a click-bait video (complete with storyboard) to entice interest in the class. Make sure there are plenty of tips for new students, and for those who were curious about a specific topic but didn’t find how an online course works to be easy to grasp. Use a free tour of your class to describe your product, as well as those that are already available.
Create a FAQ section to answer questions and search queries. Use resources and videos to help guide users through the process. We recommend using YouTube videos to provide more support in this instance because the video is guaranteed.
2. Prioritize Your Target Audience
Analyze your online traffic and decide how many people within your target demographic are interested in your courses and subscribe to your course’s channel. Encourage these users to follow you and enter your Google algorithm to make your course more likely to appear in their search results. Include in-class videos and classes as resources to encourage new members to join your e-learning community.
Coaching is the primary task you’ll have to work on in your marketing plan. Every member who grows in your community will need a personal approach that allows him or her to work together to meet and make improvement goals.
If you’re creating marketing materials for a company, keep in mind that your marketing materials are required to go through the same approval process. If your classes lack appropriate copyright protection, for example, the content must also be reviewed to make sure that it has not been removed or altered in any way, or the class is being advertised as a lesson for a different demographic. Make sure you have proof that your lessons are designed specifically to create an increase in your share price.
3. Set-Up (or Revise) a Playlist
We recommend creating a playlist of both owned and unaffiliated courses based on your own skillset. Music appeals to different parts of the online community depending on who they’re targeting. There’s no real reason not to play it, but it does increase the viewing experience. If you want to attract teachers who are interested in something less technical and more academic, you might pick some ambient music instead.
Create and review your own class’s videos to identify areas where you can improve your skills. People who know you well will look for ways to help you do this. This is another great way to learn new things and make new friends. A trend you see among your most active members is developing friendships through video posting. If you create content that’s easily shareable, it will get shared widely and bring in more users.
Small change-ups can yield big results. For instance, if you want to improve the course content, you can arrange access at different times in the day and evening. If you notice people aren’t using your online courses as much, revise your initial marketing plans so you have different stimuli that more users can use. While e-learning is here to stay, it’s easier to be successful as a small player.