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How to Control the Seasonal Upsurge in E-Commerce Traffic?

Historically, sales have surged at festivals around the world for both online and physical retailers. More and more people are choosing to shop online as e-commerce transforms the online retail industry. The selection is influenced by the simplicity of purchasing, the vast array of options, secure online payments, and—most importantly—the alluring discounts provided by the platforms. Your main objective as the owner of an e-commerce website should be to take advantage of this increase in visitors throughout the holiday seasons. But it’s simpler to say than to do. To handle such traffic spikes on an e-commerce website, you must prepare in advance. During such busy times, you wouldn’t want your website to frequently go down.

How to Control the Seasonal Upsurge in E Commerce Traffic scaled

The sorts of hosting you are employing are the first step in optimizing any website. The abundance of reliable solutions leaves e-commerce firm owners with too many options. But powerful and cost-effective hosting options for e-commerce websites can be found in hosting types like cloud hosting or VPS hosting. You can easily handle an unanticipated spike in traffic thanks to the scalability and cutting-edge security features included with cloud hosting.

Holidays and festive seasons are the time when e-commerce stores achieve a surge in traffic. This can be attributed to the fact that people tend to spend more money on gifts, food and other items during these seasons.

Traffic surges can increase your website’s traffic by 50% or more.

Managing E-commerce Website Traffic During Peak Season: Actions You Can Take

  • Make sure there are no downtimes on your website: During the holidays, downtime might make or break your fortune. Even if you have done everything correctly—stocking up, running ads, etc.—if your website is unavailable, your entire goal will be for naught. Common resources used by traditional hosting solutions could prove inadequate for an e-commerce site amid an unexpected traffic spike. Your website might buckle under the weight. However, the finest hosting platform for your e-commerce website is cloud hosting. To learn about the restrictions associated with your hosting type and to prepare in advance, speak with your hosting provider in advance. You can set up tools to keep track of the uptime rating for your website. According to surveys, the leading e-commerce websites maintained a 99.9% uptime score during a spike in seasonal traffic.
  • Make sure your pages load quickly: More than 40% of your potential clients may leave if it takes longer than three seconds for a page to load. Page load speed is not only critical for SEO results but also for improving user experience. Speed sells, in other words. Use tools like Google’s PageSpeed Insights, which not only assesses many page speed-related characteristics but also makes suggestions for improvement. Your conversion rate can increase by an astounding 66% with just a 2-second acceleration in page speed.
  • Boost security to inspire client trust: Make sure your website is secure to handle the influx of visitors. There are numerous techniques to secure your website. A two-step authentication procedure should be used by all administrators. An antivirus program and firewall must be installed on the server. Additionally, you can secure your website by preparing for DDoS attacks. Websites that have an SSL certificate loaded connect with the server using an encryption scheme. Since e-commerce websites contain valuable user data like credit card numbers and personal information, this is a feature that is required to have.
  • Utilize the CDN: A CDN is a service that allows websites to create static material and store it on servers all over the world. The information is loaded from the closest nearby area when a user accesses the website, providing lightning-fast access to the data. By removing repetitive HTTP queries to the server, this also prevents server overload. Since the attackers won’t be able to determine your original IP address, CDN also serves as the first line of defense against DDoS attacks and cyberattacks. There are numerous CDNs on the market, including Cloudflare, Key CDN, and others.
  • Optimize your website for mobile devices: More people are using their mobile phones to access the internet. For an e-commerce business, having a mobile-friendly website may not be sufficient. In fact, having a platform-specific software would be a terrific approach to manage the yearly traffic spike. It’s possible that a consumer won’t need to scroll or zoom in too much to make a purchase seamlessly. Numerous tools exist that may evaluate and provide reports on whether a specific website is mobile-friendly or not. For your e-commerce website, tools like Google’s Search Console offer actionable insights.
  • Prioritize improving customer service: An increase in website traffic would need more work on your company’s backend. There will be a huge increase in consumer inquiries and the need for order resolution. It might be wise to increase customer service at busy times. A website’s FAQ section can help reduce a lot of user inquiries. A higher conversion rate would result if the website could respond to their questions. Additionally, dealing with a greater number of consumers can be made easier by offering live chats and rapid email responses to their issues.
  • Simplify the checkout process: A variety of checkout process-related problems, such as a difficult checkout, a website crash, a lack of payment options, an inadequate shipping policy, etc., are to blame for over 70% of abandoned cart rates. Additionally, adding too many pages makes your website bigger and takes longer to load. Reducing the procedure to a few simple steps is a fantastic idea. A quick buy button adjacent to the item can save customers’ time and prevent server overload.

Delaying the necessary changes until the last minute might not be a wise idea.

Capitalizing on the seasonal spike in traffic for your e-commerce website involves a lot of hurdles. Even though the holiday season has a lot of potential, if done incorrectly, it may cause more harm than good. Downtime-prone websites or hazards to insecure financial transactions may harm the company’s reputation.

An ideal step in preparing your website for traffic is to select a complete package -hosting & managing, which can assist you in smoothly handling the seasonal traffic. To manage any traffic for an e-commerce website, you can easily ramp-up resources as needed.

How to Launch an Online Fitness Application

The fitness industry is growing at a rapid pace, and more and more people are turning to online fitness applications to help them meet their goals. In this guide, we’ll look at how you can launch your own online fitness application in simple steps that anyone can follow, from beginning to end. We’ll also examine several popular applications currently available on the market, as well as some upcoming apps we’re excited about! The time has never been better to get started building your own fitness app—so let’s do it!

Research your competition

The fitness app market is crowded and competitive. In order to have a fighting chance, it’s important to do your research and make sure you know who else is out there. Are you better, different or cheaper than similar applications? You’ll want to understand what your customers are asking for and which features will help you differentiate from your competition—in addition to being valuable for users. This could mean adding a feature like real-time chat or live streaming workouts in addition to meal plans that cater specifically to each user’s diet preferences and goals. All of these will be helpful in making sure you reach as many potential customers as possible. Don’t forget about timing: if you’re launching during a time when there are already other big players in your space, consider focusing on smaller markets first and building up awareness before tackling larger ones. When you launch your application on iOS, focus on Android; when you launch internationally, focus on local markets first. Being able to identify gaps in your competitors’ strategies can also provide opportunities for differentiation by leveraging them. For example, if you see that one competitor doesn’t offer live streaming but another does, that might be a good way to stand out in their crowd.

Choose the right platform

Online Fitness Application

In addition to deciding how your online fitness application is going to work, you need to select a platform. There are many options—Facebook, Google+, Instagram and Twitter, just to name a few—but you should consider what makes sense for your app. If possible, choose a platform that will enable you live stream content so users can chat with each other and interact as they’re watching or participating in classes. That way everyone can feel more connected even if they aren’t in a real-time physical class together.

Also, when it comes to diet plans, don’t make any promises you can’t keep. You want people to trust your advice and know that their success is dependent on hard work and dedication. Make sure to take responsibility for mistakes by using I statements rather than placing blame elsewhere. For example, say I forgot my gym bag at home today, but I have time to go back and get it before my workout starts. I’m sorry about missing today’s workout; hopefully I’ll be able to catch up tomorrow! This shows that you care about being honest with your clients and keeping them informed of every step of your journey toward their goals.

Finally, remember that real time chatting allows your followers to ask questions and learn from you in ways not available through social media alone. Live streaming gives you a chance to demonstrate expertise, give personal attention to participants who need help and create a community where users feel comfortable reaching out with their concerns. When launching an online fitness application remember these tips: choose the right platform, live stream classes/training sessions/videos and always use I statements instead of placing blame on others or yourself.

Create a Demo Video

Demo videos are exactly what they sound like: videos that demonstrate your product. They’re a great way to get potential users excited about your idea and can help kick-start fundraising efforts. When people know exactly what they’re going to get out of your product, it’s a lot easier for them to part with their money. Use real time chat and diet plans, Live streaming and social integration makes communication between users easy and quick. Whether you’re in your home office or on vacation, you’ll always be connected to your customers. We also provide diet plans that will help you stay on track while using our application. We want you to succeed so we’ve made sure our app is available 24/7 so there’s no excuse not to reach your fitness goals! Our live support is there to answer any questions you may have during your workout as well as when planning meals and tracking progress. We are focused on helping you lose weight and making it sustainable by helping you change bad habits into good ones. As always we recommend getting advice from a medical professional before starting any diet or exercise program. Get started today!
Tips & Advice: Make sure your demo video covers every aspect of how your product works including: 1) how do I set up my account? 2) How do I log in? 3) What features does my account include? 4) How do I search for a specific service provider? 5) What does my dashboard look like? 6) How much does each service cost?

Design your interface based on user feedback

Fitness Consultation Marketplace

One of your first tasks is to get feedback from potential users, and build out your interface based on that input. When you develop an online fitness application, you’ll want it accessible for as many people as possible, so real-time chat is a must—in order for new users to start using your program immediately. You’ll also want to include diet plans designed by fitness professionals and set up tailored workouts geared toward people at different levels.

Integrate the app with other platforms

The great thing about having an app is that you can integrate it with other platforms. For example, you could link your fitness app with a heart rate monitor, so if your heart rate spikes during a workout, your trainer will be notified and can start a discussion via real-time chat. This is useful if you’re training remotely or are injured and cannot visit your local gym. Or perhaps you want to give members access to certain features only when they’re at their local gym—in which case, you could ask them for their location and then enable specific features only when they enter their local area. Location-based services have been around for years, but they really come into their own when used in conjunction with apps.

Promote pre-launch with viral strategies

It’s important to start marketing your online fitness application early. You can use social media, email, real-time chat and even your own website for marketing pre-launch. Keeping a steady stream of traffic is crucial if you want a successful launch. Make sure that you have everything in place before launch day so that you can monitor it all from one location without being tied down to one computer or device. Use tools like Google Analytics to track how many people are visiting your site, how they got there and what they do once they get there. Be prepared with ways to follow up with interested parties who visit your site but don’t purchase right away.

Launch and test for bugs

Fitness Workout Regime Diet Plans

Once you’ve got everything ready, be sure to launch and test for bugs in your application as soon as possible. Use a real time chat tool, such as Mighty Networks, which enables you and your team members to have real-time conversations about bugs and features. This will enable you to solve issues faster than if everyone were on different communication platforms. It’s also crucial for collaboration among team members who may not all be working at once or in close physical proximity with one another.

Get reviews from experts in the field.

There are other fitness apps out there, and some of them have a great deal of expertise behind them. Before you get too far into your project, it’s a good idea to pick their brains about what’s worked for them in terms of design, layout, and execution. These reviews can give you real-time insight into how your app could be implemented effectively. If they aren’t able to help with feedback or suggestions, at least consider linking back to their website from yours as a thank you for taking time out of their day to speak with you. As always, positive press is never something that should be overlooked.

Fitness Application

Launch Your Online Fitness Application

Get branded fitness & training mobility solutions, ensuring ample growth for your fitness business.

Live Streaming | Diet Plans| Real-time Chat| Activity Tracking

Google Cloud Hosting – The best web hosting for your site

Professional Cloud – Powered by Google has seen astounding growth since its launch in 2008, and it’s no surprise – with global hosting locations and industry-leading price-performance, it’s the best cloud web hosting service you can choose to host your site. Let’s take a look at why Google Cloud Hosting is so popular and why you should consider using it for your next website project.

Google Cloud Hosting has amazing advantages

google cloud scaled

Google’s pricing is straightforward, with no hidden fees or charges. Plans are easy to understand, so you can focus on building a successful business, not managing servers and working with complex billing systems. Plus Google uses advanced technology like machine learning and auto-scaling to monitor and optimize your apps 24/7, so you don’t have to worry about IT management issues—saving you time and money! Our flexible platform allows fast deployment of code changes. You can see them go live in minutes vs. days — or even weeks — depending on where they’re deployed. Google Cloud Server Monitoring means we fix issues before they happen—not after they become a problem that affects your customers or slows down your website performance.

Google Cloud Hosting allows you to focus on what you do best
building a great website. We take care of all infrastructure and system maintenance, allowing you to spend more time on what matters: growing your business. When you choose Google Cloud Hosting as your Web Host, you’re getting industry-leading price-performance, free 24/7 expert support from Google engineers, enhanced security options including integrated malware scanning and vulnerability testing, and a dedicated Account Manager who’s there to help you optimize performance or troubleshoot any issues that come up.

Google Cloud Hosting will save you time and money

Google Cloud offers several different services that are optimized for websites. Whether you’re looking to create a new website or migrate an existing one, Google Cloud has plenty of options to suit your needs. One of their most popular products is Google App Engine, which can be used to create and host dynamic websites through simple API calls and automatically scales with no additional cost. Because it’s so easy to use, anyone can create and host a professional-looking website with little to no technical knowledge at all. And since apps hosted on App Engine are protected by a global CDN, loading speeds are ultra-fast too! All in all, using Google Cloud will save you time—time that could be spent improving your business rather than maintaining servers.

Google Cloud Hosting is easy to use

With Google Cloud, you don’t need to deal with any hardware or software. Everything is managed by our support team and automatically updated as necessary. Whether you want to connect one server or thousands, we have powerful and flexible options that are easy to use at a price that fits any budget. Pay only for what you use; there are no upfront costs, pre-set quotas or commitments. You can start small and scale up whenever you’re ready.

Get Started Today With Google Cloud Hosting!

There are lots of providers out there that offer cloud hosting, but only one comes with industry-leading price-performance. Here’s a basic run-down of how Google Cloud works: Instead of hosting servers at expensive data centers all over the world, you build them on Google’s massive infrastructure. This makes it easier to find and connect to your server if necessary—and you’ll save big bucks in electricity costs because Google uses renewable energy! If you’re looking for a low-cost but reliable solution that won’t overwhelm you with options, Google Cloud is worth a look.

What makes Professional Cloud better for your business?

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Linux VPS vs Windows VPS : Which one is right for you?

Digital innovation has made it important for organizations to embrace emerging technology and change the ways they do business. In order to be more open to consumers, changing business models and revenue sources have pushed organizations to build websites. However, not all businesses are conscious of the technical aspects of website hosting, bandwidth, server security, operating system, scalability, etc. It leaves them vulnerable and could contribute to wrong choices that could have a negative effect on the business.

The Operating System (OS) you choose for your VPS hosting is one such critical factor that can impact your company. Although it is overwhelming to pick the hosting server, the task does not end there. From the types of apps you can install to the ease of use, the operating system that you choose for your VPS can have an effect on your business.

It is important to understand the needs and goals of your business, along with your budget, technological capabilities, etc, when selecting the best OS for VPS.

Top VPS OS Options Available

When it comes to VPS Operating Systems, there are two options available at your disposal – Windows and Linux. 

  • Windows is offered by Microsoft and has superior compatibility with programs as well as applications offered by Microsoft. Windows OS for VPS is developed by the technical team of Microsoft, and using it would not require a great deal of technical knowledge. It is also comparatively easier to manage a Windows server environment.
  • On the other hand, Linux is an open-source platform that comes with a range of options that you could select. Being open-source, these Operating Systems are practically free, with the enterprise versions still being cheaper than the Windows OS. Ubuntu and CentOS are two Linux-based OS for VPS, which are easier to use and ideal for first-time users. Options for more technologically sound users include Debian, Red Hat, Fedora, and OpenSUSE. Some of the Linux-based Operating Systems are: 
    • CentOS 
    • Debian 
    • Red Hat (RHEL) 
    • Fedora
    • Ubuntu 

Linux VPS vs Windows VPS

After understanding the wide range of VPS options available at your disposal, you must understand the key differences between the Windows and Linux based VPS Operating Systems.


With the the number of cyber security breaches and DDoS attacks, ensuring that the best security is offered by your VPS Operating System has become essential. In terms of security, due to its open-source and open community, Linux is comparatively more stable. These two things ensure that any bugs or backdoors are easily detected and rectified.  The fact that Linux has a smaller user base when compared with Microsoft also makes it less vulnerable. On the other hand, Microsoft does have a secure OS, but given the number of attempted attacks, it is more likely to be breached.


When you visit your business website, your users expect a fast and consistent user experience. This makes the efficiency of your VPS’s Operating System equally critical for your business’s success. Linux is designed to be used with a Stable Remote Login, and it is possible to use the command line for the entire management..  Linux also does not require reboots after every update resulting in faster performance. However, the Command Line Interface (CLI) involves inputting lines of commands for every instruction and can be complicated for a common user.

Windows uses Graphical User Interface (GUI), making it more user-friendly. With the widespread use of Windows OS in personal computers and laptops, a general user is more adept at handling the easy-to-use interface of Windows. The CLI of Linux OS can be complicated for people who lack technical proficiency. Thus, Windows OS with GUI is intuitive and anyone, irrespective of how technically savvy they might be, can use it. However, with Windows OS, VPS needs to be rebooted after every driver update or patch. 

Technical Support

Regardless of your team’s technological experience, you’ll need the technical assistance of the Operating System support teams at some point in time. It could be as minor as fixing a minor glitch for something, or it could be as extreme as a hacking attempt. Linux is supported by a large group of coders who repair bugs, address open forum questions and share solutions to common problems.  However, as this is a voluntary service, grievance resolution is not dedicated or quick and can take a longer time. Microsoft is a paid service with high licensing fees. This ensures that there is a dedicated support team whose only duty is to help you solve your queries as soon as possible. Thus, Microsoft VPS OS will ensure better customer service.


As your business grows, you will need a server OS that can equip you to handle increased traffic without compromising the performance. Irrespective of whether you are using Linux VPS or Windows VPS, you will be able to upgrade both of them.


Finally, regardless of the functionality, it comes down to the value that each OS offers on the basis of the cost involved. There are no monthly costs for the use of Linux OS and most Linux-based applications and software is free to use.  On the other hand, Microsoft products require you to purchase a license. So, you may end up paying a license fee for the Operating System for your VPS and a few other applications that you might use.



As mentioned earlier in the article, choosing the best OS for your VPS is not as easy as it might seem. You will have to evaluate the unique needs of your company and the tools available to you, both in terms of the workforce and finances. Linux OS for VPS will be more flexible, compatible, and developer-friendly.

On the other hand, Windows OS for VPS will be extremely easy to use with an intuitive interface, along with improved control and better and quick support.

With each Operating System offering an exclusive set of benefits, it becomes imperative that you determine your exact needs and proficiencies. So, opt for the Operating System that meets most of your organizational requirements and goals.

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