24x7 Central Services

.live Domains – Register Now !

24×7 Central Services is proud to offer registration services for .live domain names, which have been classified as Arts Entertainment domains.

Promote your brand and live for the moment with .LIVE domain.

If you are in the moment, you are right here, right now, nowhere else… you are .LIVE.

A .live domain extension is the perfect marketing tool for anyone that delivers in-the-moment experiences, including broadcasters of live video, media companies, entertainment venues and even the entrepreneur that reviews gigs and festivals.

live
Stay fresh with .LIVE

 A .LIVE domain is perfect for these customers

Fitness Studios: In times of the pandemic- yoga, dance, and gym studios are going online to cater to their customers. A .LIVE extension can be perfect for these websites!

MUSICIANS AND ENTERTAINERS: Live streams by magicians, bands, and even solo singers are the new normal. .LIVE can be the ideal extension for seasoned as well as budding artists to take their talent online!

NEWS SITES: .LIVE conveys a sense of urgency and real-time information- making it a distinguished extension for news websites with live videos and constant news updates for their viewers.

INFLUENCERS WITH VLOGS: The Influencers community often features live vlogs, chats, and demos. A .LIVE website will be just the right choice for them to display old content and stream fresh content. 

It is time for your customers to go .LIVE!

Why? With the booming trend of live videos and live streaming, now is the time for businesses as well as individuals to choose the .LIVE branding for their websites

Nothing beats the experience of seeing it .LIVE

“Create your Online Identity in Minutes”

We can help. Get in touch with us.

.Property Domain Name – Register Now !

24×7 Central Services is proud to offer registration services for .property domain names.

property

.PROPERTY is a New Domain name that allows you to create a specific and memorable online presence. You could use a .PROPERTY domain name to create a website about property for sale, property law, property management, or any other application of the term “property.”

  • If you were thinking of a generic domain name (like .COM or .NET) that includes the keyword “property” a .PROPERTY domain name can make for a shorter and simpler online presence by eliminating unnecessary words and characters.
  • There are no restrictions on .PROPERTY domain names. Anyone can register and the domain can be used for any purpose.

A .property domain extension is the perfect tool for Real Estate Domains.

Property is something tangible or intangible to which its owner has legal title. Property management companies, real estate agents can greatly benefit from .PROPERTY domain name.

Customize your online presence with a .PROPERTY domain

“Create your Online Identity in Minutes”

We can help. Get in touch with us.

.Com vs .Net vs .Org: Which Should You Choose?

The simplest, most direct answer to the question in the title is to say that you generally always want to go with a .com domain name.

Of course, every company and every website has individual needs and is facing unique challenges, so it may not always be as cut and dried as that. So, let’s take a closer look at each of these options and then dive into the world of top-level domains (TLDs) even further.

We always recommend the .com extension (if available).

A .com domain name is by far the most common extension and the one that still carries the most significant value for most companies.

com

Why? Because most of your customers are going to simply assume that your company’s website is going to be your-business name.com.

Still, the question has to be asked: does a .com extension have any direct impact on your search rankings?

While it does seem that .com’s are still Google’s preferred extension, it may not be for the reasons you think.

When you really think about it, the only reason for Google to prioritize one extension over the other is that we as internet users simply default in our minds to the .com domains. We expect it to be that way – and we associate real businesses with .coms – and so Google likes to play to our assumptions.

So, yes, we can say that a .com will help your rankings – because more users will click on domain.com than they will domain.somethingelse.

When to Use a .org Extension

Of course, that doesn’t mean other TLD’s don’t have their place. A .org, domain, in particular, is well-known and well-trusted.

This extension is the normal choice for charity or non-profit sites. That being said there are successful for-profit sites that use the .org extension, and if you use it correctly the .org can give you a bump in social credence or validation (many users tend to look at a .org as a more benevolent site).

However, you will need to brand your company with the .org tied directly to your name since, as mentioned earlier, most users will otherwise just assume that your company’s domain includes the .com extension.

As far as rankings go, .orgs still do fine, though for most profit-targeted categories they won’t have as much rhythm as a matching .com.

When to Use a .net Extension

A .net extension is the second most popular extension, but it doesn’t really provide either of the same benefits of the other two. Still, it is generally accepted as a trusted or authoritative extension by customers, and it’s around enough that if a customer hears it, they’ll probably remember it when they look up your website later.

From the SEO end of things, .net is better than other specialty extensions, but since it isn’t quite up there with .com and .org extensions, you may not get the same benefits of using a .com name.

However, if your ideal .com name is not available, a .net can be a solid second choice.

Are Specialty Names Worth It When You Can’t Get a .com, .org or .net?

There are a number of specialty domain extensions that can be very tempting for companies when they can’t acquire one of the top 3 extension types.

There are hundreds of different extensions available, from .aaa to .zw.

Sometimes, companies might go this route to be a little extra creative with their naming conventions. Sometimes, companies may believe that a .crazyname will actually be more memorable.

If you have the time and ability to promote that name, associate it with your brand, and work harder on the associated SEO tactics, it is certainly an option.

What If the Specialty Domain is Highly Relevant?

domain-names

There are some highly relevant extensions that may seem like a great idea for your business, even though they’re not a traditional top-level domain.

For example, a few years ago it was announced that law firms could apply for a .law domain name. Check other new domain extensions here.

The simple fact that you have to apply for the name is important here. That means there are restrictions on it, and it will require information like the bar registration numbers and the state or jurisdiction where the lawyer is licensed to practice.

These types of regulated domains (like .edu and .gov) can be very valuable, and could have an impact on your SEO, but you are still looking at a lot more work to rank the name in the search engines and make sure it sticks in your clients’ minds.

Is .co Close Enough?

A .co domain name could be both better and worse than a .net domain name. It is really close to a .com domain, which is something of a double-edged sword.

On the one side, it looks very close to .com, so customers will naturally associate it with the same types of COMmercial activities. However, they’re far more likely to remember it as a .com and type .com into their web browser.

So, simply put, if the .com is available, go with that. You can use the .co as a fallback plan.

Choose Reliable Over Trendy

Remember when companies would get really creative with country code top-level domains. (A few that come to mind include Bit.ly, About.me, and del.icio.us. They looked cool, they were fun, and they started a trend of companies using .ly and others to create some unique names.

And, of course, the trend didn’t last. And if you tried it today, it would probably seem pretty old fashioned.

Stick to what you know works before committing to a trend that may not be so trendy in a year.

Get Your Desired Domain Name

“Create your Online Identity in Minutes”

Domain Names are More than Their Extension

The .com/.org/.net question is just the first one you need to consider when you begin building your brand online. Your domain name is about to become a critical asset in your business and marketing efforts, so it’s important to make an informed decision.

So, beyond the extension, what else do you need to know about domain names?

For starters, it should be:

  • Memorable
  • Short
  • SEO-friendly
  • Typeable
  • On-brand

How is your domain helping your online marketing efforts? Is it time to make a change? Are you rebranding to get more business?

We can help. Get in touch with us.

eCommerce SEO – Essential Pointers

When considering SEO for eCommerce, most experts assume we’ll focus on blogging. SEO is all about infusing keywords in content, right ?

After all, your blog is where all your content is.

Sorry – That’s not entirely correct.

When going through tips on eCommerce for beginners, you hear the same thing over and over again – product pages matter. So does the brand’s presence on other websites. So does the entire site’s structure.

SEO is a serious, multi-layered concept that eCommerce owners often misunderstand.

Allow us to coach you on the basics. We’ll list 5 important SEO tips for beginners. When you get these things right, it will be easy to build on that foundation.

However, let us first understand eCommerce SEO property.

What is SEO for eCommerce ?

seo

SEO stands for Search Engine Optimization. Its the process of making your websites attractive to Google and other search engines, so they would feature it in their results after the users query.

Google is a business on its own. Its goal is to provide an efficient service to the user’s request. Information is the service. If your site provides the best information possible, it will deserve the top ranking in the search result.

When someone uses Google to search for the exact type of product that you’re selling, you want your page to appear in the results that are immediately visible. How will the search engine know?. You’ll use hints to inform the bots that you offer relevant resources, You’ll optimize your pages, so the search engine will recognize their value.

How exactly will you optimize your pages ?

That’s the tricky part.

Well never know the exact ranking factors that lead Google to the results that it features.

Here’s some of the factors we are well-known to:

  • The Domain’s reputation matters.
  • Meta Tags make a difference.
  • Links from authoritative websites are important.
  • Customer engagement at our site matters.
  • The quality (and specially speed) of your site is crucial.
  • The relevance of your resources are something you mustn’t ignore.

Yes, KEYWORDS still fit into the picture. We use them to inform Google’s bots what the pages are about. But the way we fit them into the content makes a big difference.

Now – coming to the basic SEO Tips.

Essential Elements of SEO for Ecommerce

Make the Product Descriptions Perfect.

When online sellers develop product pages, they tend to feature the same product description that the supplier has on their website. Its the good-old copy-paste technique that’s fast and easy – but DOES NOT work.

Do you know that Google hates more than bad content? Duplicate bad content.

Even if it has all the right keywords and its highly relevant to a users quest, such content wont reach the first page of results. The original might, but the duplicates wont get there. Google may even penalize such content, since according to its rules, it raises copyright issues.

Here are a few basic SEO tips for your product pages:

  • Make the content absolutely original.

So, what if you’re selling the same white t-shirt that many other websites sell ? The product description can make it look like the most unique garment on the web.

Just take a look at product description at AJIO and other popular eCommerce sites. The content makes those items look so original that you want to buy them right away.

That’s the effect you’re after.

Trigger your creativity. What does the product remind you of? What’s the perfect occasion for it? How will it help the user solve some of their issues? How will their lifestyle improve after they buy this product ?

DO NOT copy the same things from other websites. Do not paraphrase sentences. Rewriting is not unique content.

  • Use the right keywords.

The keywords show Google’s bots what the product is. If its a white t-shirt, make sure to clarify that its a white t-shirt. Use the right words for the right items. You still have plenty of space to show your creativity in the content.

  • Make the content descriptive.

What are the features of the item you’re selling?

If the white t-shirt has sequins, ribbons, hidden pockets, or tubular design, make sure to mention it.

When someone looks at this content, they should understand exactly what the product looks like. List all the features !

To get inspired, look at the product pages on Amazon. Most of them come with highly descriptive details.

The IMAGES are part of your SEO Strategy, too

Your potential buyers will rely on images before they make the final decision.

Sure, they will read the product description. But if they don’t see a nice image will all the needed details, they will assume your website is a scam.

Your images have to be professional looking.

They are content, and the same rule for uniqueness is still valid. Google will recognize duplicates with images, too.

Its best to invest in a professional photo session, which will help you feature the products in the nicest way possible.

And that’s not all.

  • The file name gives your space for keywords.

We’re talking about SEO, so remember that your images have potential for optimization, too. When someone uses Google to find a product they would like to buy, they enter keywords, hit search, and head off to the image results. Those eCommerce sites that have relevant image descriptions will appear in these results.

Use keywords, so you’ll give hints to Google’s bots as to what the image are about. Use hyphens to separate the individual terms in the file name, and try not to include special characters.

  • The images must not slow down the site.

When bots crawl your website, they will estimate the loading speed.

Speed is major ranking factor, and its one of the few ones that Google clarifies as such.

You still need high-quality images, but you need to optimize their size. Use JPG or PNG, as those are the recommended formats for images. GIF is okay, too.

  • Fill in the ALT tag.

The ALT Tag is the text displayed when the site doesn’t load the image due to a slow internet connection or server issues. For users with affected sight, its the text they see when they want to understand what the image is about.

Its a small piece of text that many eCommerce sites ignore. Don’t ignore it, its Important.

The IMAGES are part of your SEO Strategy, too

We already emphasized the fact that original content is one of the most important SEO tips for beginners.

seo-process

The product pages give you space for it. However, its not enough. Your eCommerce site needs a blog section, where you’ll get space for high-quality content that would attract traffic from Google results.

You need to develop a regular posting schedule, so you’ll deliver fresh content on a daily or weekly basis.

The problem is – what will you write about ? What if you aren’t a good writer ?

There are solutions to everything.

  • Research on topics around your niche.

If you’re selling car accessories, you’ll write about cars.

If you’re selling bean bags, you’ll write about beanbags.

If you’re selling beauty products, you’ll write about beauty.

You get the picture. The Site’s blog has to be relevant to your niche. It gives you space to use industry-specific keywords.

Start with general topics that every influential website in your industry covers. But add your own twist. Remember: Uniqueness is the main rule to follow.

  • Go beyond the narrow limits of your industry.

You’re not writing for the search engine alone. You’re writing for your target audience. That’s why you should focus on their interests.

If people love your website because of the clothes you sell, ask yourself. What else does this specific target audience like ? If you’re selling fashion items that relate to rock music, write about rock music! If you’re selling car accessories that cost a lot of money, write about ways to earn money and live a luxury lifestyle.

When you go out of topics to write, it’s time to hire professional writers or expanding your existing team of writers. You need people who will add new perspectives to your sites content.

Build Your Authority

If you have the best-looking website with awesome products and great content, will it matter if no one knows about it ?

Its a rhetorical question.

The quality of your site is a crucial SEO factor. However, you have to establish its authority through other sources, which recommend it as a good place for people to buy products.

Yes, we are talking about backlinks.

  • Get backlinks by posting awesome content.

If you follow the tops for creating high-quality and unique content, it will get noticed.

Bloggers will start linking to it as an authoritative resource.

But you have to make it outstanding if you want genuine links and recommendations.

  • Collaborate with bloggers !

You can offer guest blog spots on authoritative websites. If the bloggers agree to feature a link to your site, you’ll boost your brands authority.

You can also send them products, so they will mention the brand and offer their honest review – that brings us to the next tip:

  • Collaborate with influencers !

Influencers on Instagram, Facebook, Twitter & YouTube have huge base of followers. If they mention your brand’s name, people will notice it. They will come to your pages and if they see good content, they will follow. If you capture their interest enough, they will visit your website. If your content is convincing, they will make a purchase.

But wit, does this actually relate to SEO ?

Influencers help you make your brand more authoritative. Through their recommendations, you broaden your reach. Google will take the brand’s popularity into consideration while listing its results.

Structure the Website

Structure matters a lot. Its not the most obvious aspect of SEO, but its an important one.

For Google to drive organic traffic to your site, its structure has to work to its advantage.

Think of it this way: The search engine wants to deliver efficient results. When a user clicks on a link, they want to find relevant solutions in a single space. So if you feature multiple products in the same category, you have an advantage. Its more likely for the user to find what they are looking for. But the site has to be organized if you want.

Google to send its users your way.

Here are a few tips on how to organize an eCommerce site:

  • The most important content has a priority.

When a user lands at your website, they want to see the most important information first.

If were talking about product pages, the most important details are the photos and product descriptions. The price should also be visible above the fold.

How-to-use info, other product recommendations and additional details will flow below those priorities.

  • Mind the categories.

If your sell multiple products, categorize them in clear sections.

You should do the same with the posts on your blog.

  • Connect the pages.

When you link to your own pages, Google’s bots see how they are connected and they figure out how your site is structured.

Don’t overdo it with the links, though. Use them only when they are relevant and add more value to your content.

Those are the Basics.

We’re nowhere near covering all basis of eCommerce for beginners.

But with the five essential tips above, you’re headed off to a good start.

Lets summarize the main points of a successful SEO strategy for eCommerce websites:

  • You have to write brilliant product descriptions. Even if you’re selling the same products as many other sellers, the descriptions can make them more appealing. Google wants to see original content, otherwise, it won’t feature your site in its results.
  • The images have to be great not only for the website users but for the search engine as well. Mind the alt tags, they give your space for keywords.
  • Your blog gives you tons of space for outstanding content, Use it well!
  • Organize the website in categories, so the connections between products and content will be clarified.
  • Build the brand’s authority by collaborating with bloggers and influencers.

Are you ready to start ?

We can help. Get in touch with us.