Historically, sales have surged at festivals around the world for both online and physical retailers. More and more people are choosing to shop online as e-commerce transforms the online retail industry. The selection is influenced by the simplicity of purchasing, the vast array of options, secure online payments, and—most importantly—the alluring discounts provided by the platforms. Your main objective as the owner of an e-commerce website should be to take advantage of this increase in visitors throughout the holiday seasons. But it’s simpler to say than to do. To handle such traffic spikes on an e-commerce website, you must prepare in advance. During such busy times, you wouldn’t want your website to frequently go down.
The sorts of hosting you are employing are the first step in optimizing any website. The abundance of reliable solutions leaves e-commerce firm owners with too many options. But powerful and cost-effective hosting options for e-commerce websites can be found in hosting types like cloud hosting or VPS hosting. You can easily handle an unanticipated spike in traffic thanks to the scalability and cutting-edge security features included with cloud hosting.
Holidays and festive seasons are the time when e-commerce stores achieve a surge in traffic. This can be attributed to the fact that people tend to spend more money on gifts, food and other items during these seasons.
Traffic surges can increase your website’s traffic by 50% or more.
Managing E-commerce Website Traffic During Peak Season: Actions You Can Take
Make sure there are no downtimes on your website: During the holidays, downtime might make or break your fortune. Even if you have done everything correctly—stocking up, running ads, etc.—if your website is unavailable, your entire goal will be for naught. Common resources used by traditional hosting solutions could prove inadequate for an e-commerce site amid an unexpected traffic spike. Your website might buckle under the weight. However, the finest hosting platform for your e-commerce website is cloud hosting. To learn about the restrictions associated with your hosting type and to prepare in advance, speak with your hosting provider in advance. You can set up tools to keep track of the uptime rating for your website. According to surveys, the leading e-commerce websites maintained a 99.9% uptime score during a spike in seasonal traffic.
Make sure your pages load quickly: More than 40% of your potential clients may leave if it takes longer than three seconds for a page to load. Page load speed is not only critical for SEO results but also for improving user experience. Speed sells, in other words. Use tools like Google’s PageSpeed Insights, which not only assesses many page speed-related characteristics but also makes suggestions for improvement. Your conversion rate can increase by an astounding 66% with just a 2-second acceleration in page speed.
Boost security to inspire client trust: Make sure your website is secure to handle the influx of visitors. There are numerous techniques to secure your website. A two-step authentication procedure should be used by all administrators. An antivirus program and firewall must be installed on the server. Additionally, you can secure your website by preparing for DDoS attacks. Websites that have an SSL certificate loaded connect with the server using an encryption scheme. Since e-commerce websites contain valuable user data like credit card numbers and personal information, this is a feature that is required to have.
Utilize the CDN: A CDN is a service that allows websites to create static material and store it on servers all over the world. The information is loaded from the closest nearby area when a user accesses the website, providing lightning-fast access to the data. By removing repetitive HTTP queries to the server, this also prevents server overload. Since the attackers won’t be able to determine your original IP address, CDN also serves as the first line of defense against DDoS attacks and cyberattacks. There are numerous CDNs on the market, including Cloudflare, Key CDN, and others.
Optimize your website for mobile devices: More people are using their mobile phones to access the internet. For an e-commerce business, having a mobile-friendly website may not be sufficient. In fact, having a platform-specific software would be a terrific approach to manage the yearly traffic spike. It’s possible that a consumer won’t need to scroll or zoom in too much to make a purchase seamlessly. Numerous tools exist that may evaluate and provide reports on whether a specific website is mobile-friendly or not. For your e-commerce website, tools like Google’s Search Console offer actionable insights.
Prioritize improving customer service: An increase in website traffic would need more work on your company’s backend. There will be a huge increase in consumer inquiries and the need for order resolution. It might be wise to increase customer service at busy times. A website’s FAQ section can help reduce a lot of user inquiries. A higher conversion rate would result if the website could respond to their questions. Additionally, dealing with a greater number of consumers can be made easier by offering live chats and rapid email responses to their issues.
Simplify the checkout process: A variety of checkout process-related problems, such as a difficult checkout, a website crash, a lack of payment options, an inadequate shipping policy, etc., are to blame for over 70% of abandoned cart rates. Additionally, adding too many pages makes your website bigger and takes longer to load. Reducing the procedure to a few simple steps is a fantastic idea. A quick buy button adjacent to the item can save customers’ time and prevent server overload.
Delaying the necessary changes until the last minute might not be a wise idea.
Capitalizing on the seasonal spike in traffic for your e-commerce website involves a lot of hurdles. Even though the holiday season has a lot of potential, if done incorrectly, it may cause more harm than good. Downtime-prone websites or hazards to insecure financial transactions may harm the company’s reputation.
An ideal step in preparing your website for traffic is to select a complete package -hosting & managing, which can assist you in smoothly handling the seasonal traffic. To manage any traffic for an e-commerce website, you can easily ramp-up resources as needed.
The fitness industry is growing at a rapid pace, and more and more people are turning to online fitness applications to help them meet their goals. In this guide, we’ll look at how you can launch your own online fitness application in simple steps that anyone can follow, from beginning to end. We’ll also examine several popular applications currently available on the market, as well as some upcoming apps we’re excited about! The time has never been better to get started building your own fitness app—so let’s do it!
Research your competition
The fitness app market is crowded and competitive. In order to have a fighting chance, it’s important to do your research and make sure you know who else is out there. Are you better, different or cheaper than similar applications? You’ll want to understand what your customers are asking for and which features will help you differentiate from your competition—in addition to being valuable for users. This could mean adding a feature like real-time chat or live streaming workouts in addition to meal plans that cater specifically to each user’s diet preferences and goals. All of these will be helpful in making sure you reach as many potential customers as possible. Don’t forget about timing: if you’re launching during a time when there are already other big players in your space, consider focusing on smaller markets first and building up awareness before tackling larger ones. When you launch your application on iOS, focus on Android; when you launch internationally, focus on local markets first. Being able to identify gaps in your competitors’ strategies can also provide opportunities for differentiation by leveraging them. For example, if you see that one competitor doesn’t offer live streaming but another does, that might be a good way to stand out in their crowd.
Choose the right platform
In addition to deciding how your online fitness application is going to work, you need to select a platform. There are many options—Facebook, Google+, Instagram and Twitter, just to name a few—but you should consider what makes sense for your app. If possible, choose a platform that will enable you live stream content so users can chat with each other and interact as they’re watching or participating in classes. That way everyone can feel more connected even if they aren’t in a real-time physical class together.
Also, when it comes to diet plans, don’t make any promises you can’t keep. You want people to trust your advice and know that their success is dependent on hard work and dedication. Make sure to take responsibility for mistakes by using I statements rather than placing blame elsewhere. For example, say I forgot my gym bag at home today, but I have time to go back and get it before my workout starts. I’m sorry about missing today’s workout; hopefully I’ll be able to catch up tomorrow! This shows that you care about being honest with your clients and keeping them informed of every step of your journey toward their goals.
Finally, remember that real time chatting allows your followers to ask questions and learn from you in ways not available through social media alone. Live streaming gives you a chance to demonstrate expertise, give personal attention to participants who need help and create a community where users feel comfortable reaching out with their concerns. When launching an online fitness application remember these tips: choose the right platform, live stream classes/training sessions/videos and always use I statements instead of placing blame on others or yourself.
Create a Demo Video
Demo videos are exactly what they sound like: videos that demonstrate your product. They’re a great way to get potential users excited about your idea and can help kick-start fundraising efforts. When people know exactly what they’re going to get out of your product, it’s a lot easier for them to part with their money. Use real time chat and diet plans, Live streaming and social integration makes communication between users easy and quick. Whether you’re in your home office or on vacation, you’ll always be connected to your customers. We also provide diet plans that will help you stay on track while using our application. We want you to succeed so we’ve made sure our app is available 24/7 so there’s no excuse not to reach your fitness goals! Our live support is there to answer any questions you may have during your workout as well as when planning meals and tracking progress. We are focused on helping you lose weight and making it sustainable by helping you change bad habits into good ones. As always we recommend getting advice from a medical professional before starting any diet or exercise program. Get started today! Tips & Advice: Make sure your demo video covers every aspect of how your product works including: 1) how do I set up my account? 2) How do I log in? 3) What features does my account include? 4) How do I search for a specific service provider? 5) What does my dashboard look like? 6) How much does each service cost?
Design your interface based on user feedback
One of your first tasks is to get feedback from potential users, and build out your interface based on that input. When you develop an online fitness application, you’ll want it accessible for as many people as possible, so real-time chat is a must—in order for new users to start using your program immediately. You’ll also want to include diet plans designed by fitness professionals and set up tailored workouts geared toward people at different levels.
Integrate the app with other platforms
The great thing about having an app is that you can integrate it with other platforms. For example, you could link your fitness app with a heart rate monitor, so if your heart rate spikes during a workout, your trainer will be notified and can start a discussion via real-time chat. This is useful if you’re training remotely or are injured and cannot visit your local gym. Or perhaps you want to give members access to certain features only when they’re at their local gym—in which case, you could ask them for their location and then enable specific features only when they enter their local area. Location-based services have been around for years, but they really come into their own when used in conjunction with apps.
Promote pre-launch with viral strategies
It’s important to start marketing your online fitness application early. You can use social media, email, real-time chat and even your own website for marketing pre-launch. Keeping a steady stream of traffic is crucial if you want a successful launch. Make sure that you have everything in place before launch day so that you can monitor it all from one location without being tied down to one computer or device. Use tools like Google Analytics to track how many people are visiting your site, how they got there and what they do once they get there. Be prepared with ways to follow up with interested parties who visit your site but don’t purchase right away.
Launch and test for bugs
Once you’ve got everything ready, be sure to launch and test for bugs in your application as soon as possible. Use a real time chat tool, such as Mighty Networks, which enables you and your team members to have real-time conversations about bugs and features. This will enable you to solve issues faster than if everyone were on different communication platforms. It’s also crucial for collaboration among team members who may not all be working at once or in close physical proximity with one another.
Get reviews from experts in the field.
There are other fitness apps out there, and some of them have a great deal of expertise behind them. Before you get too far into your project, it’s a good idea to pick their brains about what’s worked for them in terms of design, layout, and execution. These reviews can give you real-time insight into how your app could be implemented effectively. If they aren’t able to help with feedback or suggestions, at least consider linking back to their website from yours as a thank you for taking time out of their day to speak with you. As always, positive press is never something that should be overlooked.
Launch Your Online Fitness Application
Get branded fitness & training mobility solutions, ensuring ample growth for your fitness business.
Live Streaming | Diet Plans| Real-time Chat| Activity Tracking
Professional Cloud – Powered by Google has seen astounding growth since its launch in 2008, and it’s no surprise – with global hosting locations and industry-leading price-performance, it’s the best cloud web hosting service you can choose to host your site. Let’s take a look at why Google Cloud Hosting is so popular and why you should consider using it for your next website project.
Google Cloud Hosting has amazing advantages
Google’s pricing is straightforward, with no hidden fees or charges. Plans are easy to understand, so you can focus on building a successful business, not managing servers and working with complex billing systems. Plus Google uses advanced technology like machine learning and auto-scaling to monitor and optimize your apps 24/7, so you don’t have to worry about IT management issues—saving you time and money! Our flexible platform allows fast deployment of code changes. You can see them go live in minutes vs. days — or even weeks — depending on where they’re deployed. Google Cloud Server Monitoring means we fix issues before they happen—not after they become a problem that affects your customers or slows down your website performance.
Google Cloud Hosting allows you to focus on what you do best building a great website. We take care of all infrastructure and system maintenance, allowing you to spend more time on what matters: growing your business. When you choose Google Cloud Hosting as your Web Host, you’re getting industry-leading price-performance, free 24/7 expert support from Google engineers, enhanced security options including integrated malware scanning and vulnerability testing, and a dedicated Account Manager who’s there to help you optimize performance or troubleshoot any issues that come up.
Google Cloud Hosting will save you time and money
Google Cloud offers several different services that are optimized for websites. Whether you’re looking to create a new website or migrate an existing one, Google Cloud has plenty of options to suit your needs. One of their most popular products is Google App Engine, which can be used to create and host dynamic websites through simple API calls and automatically scales with no additional cost. Because it’s so easy to use, anyone can create and host a professional-looking website with little to no technical knowledge at all. And since apps hosted on App Engine are protected by a global CDN, loading speeds are ultra-fast too! All in all, using Google Cloud will save you time—time that could be spent improving your business rather than maintaining servers.
Google Cloud Hosting is easy to use
With Google Cloud, you don’t need to deal with any hardware or software. Everything is managed by our support team and automatically updated as necessary. Whether you want to connect one server or thousands, we have powerful and flexible options that are easy to use at a price that fits any budget. Pay only for what you use; there are no upfront costs, pre-set quotas or commitments. You can start small and scale up whenever you’re ready.
Get Started Today With Google Cloud Hosting!
There are lots of providers out there that offer cloud hosting, but only one comes with industry-leading price-performance. Here’s a basic run-down of how Google Cloud works: Instead of hosting servers at expensive data centers all over the world, you build them on Google’s massive infrastructure. This makes it easier to find and connect to your server if necessary—and you’ll save big bucks in electricity costs because Google uses renewable energy! If you’re looking for a low-cost but reliable solution that won’t overwhelm you with options, Google Cloud is worth a look.
What makes Professional Cloud better for your business?
Since 2010, Google’s amazing work transformation products have evolved alongside 24×7 Central Services. We’ve seen what they can achieve in businesses of all sizes and shapes to promote rapid, flexible, and fluid collaboration. Many firms have seen “work” evolve from a physical “location” to a mix of human interaction, organization, and communication through Google Docs, Drive, Meet, and Gmail. The recent global epidemic has expedited the need for this work transformation and underlined the importance of time and attention more than ever as the lines between home, work, and school blur.
Leverage the power of Google’s machine intelligence to build a smarter team
Google’s collaborative technologies, such as Drive, Docs, Chat, Gmail, and Meet, have been around for a long time, allowing billions of people to work and interact from anywhere. Instead of resting on their laurels in 2020, Google has opted to double down on the development of work by combining everything into one seamless work experience with Google Workspace. Workspace restores balance and harmony to work that had previously been too much, too quick, and too dispersed. We at 24×7 Central Services are ecstatic about this news and happy to be a part of this most major advancement in Google’s work transformation tools.
Google Workspace combines a group of already fantastic products and elevates them to new heights, focusing on seamless integration and ease-of-use in the age of work-from-anywhere. Workspace accomplishes this by bringing everything together in a balanced and practical manner. We have more information, diversions, priorities, and apps than ever before at home, at work, and in the classroom. Furthermore, we are operating from more locations than ever before. This isn’t a passing fad; the majority of corporate employees around the world are expected to work remotely long after the pandemic is over.
Workspace is the result of Google’s desire to assist.
If you have any doubts about Google’s ability to bring your company together in 2020 and beyond, Google Workspace should dispel them. So, what exactly are you waiting for?
